In the world of retail design, the goal is always to create an experience—a moment of magic that stops people in their tracks. When you’re working with a brand like Disney, that goal becomes a mission.
Back in 2017, our team was tasked with conceptualizing seasonal window displays for major partners like Takashimaya and AEON Mall. I poured my passion for storytelling into creating a design that wasn’t just beautiful but truly captured the wonder of the Disney universe.
That project became one of my proudest career moments: our work was recognized as a Disney “Best Practice” Window Show Design. This wasn’t just an internal award. It was a new benchmark for creative excellence. The validation from Disney’s creative leadership was humbling, particularly the words of Ms. Jolene Kieu, Creative Manager at The Walt Disney Company: “The design is kept as a record and shown to other countries.” Knowing that our concept was transformed into a global case study—an example of excellence for other markets—was incredible. It affirmed that great design has no borders.
Not just the Disney Princessess Window, the Disney Christmas Window also got the recognition the same year.
