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Welcoming the New Year 2026, CAO Fine Jewellery gathered for a warm and meaningful spring tea party. Set against a backdrop of elegance and sophistication, the occasion provided a perfect...
The owner's sharp aesthetic eye in selecting and arranging the final touches truly brought out the full beauty we envisioned in the original design.
As 2025 draws to a close, art enthusiasts in Saigon have gathered once again in the inspiring atmosphere of Petit Art Space (92 -96 Lê Lợi, Sài Gòn, Viet Nam)...
Back in October ’25, I received a fantastic invitation from the student union of my alma mater, the University of Economics – ISB Academic Team. They asked me to return,...
In 2023, I joined Square Group – Gamma as an Account Services & Project Coordinator, supporting projects all-in-one: Dior Lady Art #8, Lady Dior As Seen By for the Lady Dior...
In 2020, while I was working with Dear Teahouse, my college friend Mai Tran was about to complete her Printmaking program in the U.S. One day, Mai shared some of...
The validation from Disney’s creative leadership was humbling, particularly the words of Ms. Jolene Kieu, Creative Manager at The Walt Disney Company: “The design is kept as a record and...
For as long as I can remember, the names Sotheby’s and Christie’s have echoed with a certain magic. They represent the pinnacle of the art world, gateways to history, and...
My journey with tea began in 2020, right in the middle of the pandemic. At that time, my company was struggling, and I was planning to pursue an MBA. I...
During the launch of the flagship OSSSO boutique, I held a key support role that connected product development to the final in-store customer experience. My primary responsibility was collaborating with...
This exclusive gathering will take place in the luxurious yet intimate setting of our flagship store on Hai Ba Trung, District 1. The event is designed to foster connection, networking,...
The end of 2024 and early 2025 brought an incredibly exciting opportunity from PNJ International to collaborate on a unique design project.
Mr. Minh gave me one of the most exciting design challenges of my career. He wanted a vacation home in Cu Chi that felt completely open and airy, just like...
Lee & KM: The Legal Path to America Lee & KM isn’t just a law firm; it’s a trustworthy guide for those looking to legally immigrate, work, or study in...
Thẩn Thờ Bakery: A soulful mochi bun Thẩn Thờ Bakery’s visual identity is built on a personal and funny story. The brand’s logo is a cute, hand-drawn mochi bun with...
Clever, Geometric, Mono-style TEENBOX’s visual identity is a smart blend of professionalism and youthful energy. The logo is cleverly integrating the word “TEEN” inside a bold, three-dimensional “BOX.” This geometric...
The Raw Essence of Nature in a cup In the bustling heart of Saigon, a simple yet vibrant brand was born between 2018 and 2020. They were operating exclusively online....
I came to the world of tea much later in life, at 29, after navigating many of life’s ups and downs and finally finding a need for stillness. But these...
How do you package a timeless tea like Pu-erh for a contemporary world? Our box design answers this by creating a harmonious blend of classic tradition and modern, unconventional style....
September 28, 2023, was a day of cultural exchange and celebration in Ho Chi Minh City. The Nanjing Bureau of Culture and Tourism hosted a press conference to promote Nanjing's...
Xuyến Trà became a gentle space of stillness and connection. Participants gathered to converse, reflect, and savor ancient forest teas from the highlands of Northwest Vietnam. Brewed from centuries-old tea...
A Warm Cup of Connection: Discovering the Soul of Vietnamese Tea There is a unique magic in sharing a quiet moment over a warm cup of tea, especially when that...
When I was appointed project-based Creative Director for the PRO Vietnam 6th Annual Conference in 2025, I knew this was more than just a role. As the organization’s most important...
Business reports are often seen as dry, data-heavy documents. But at PRO Vietnam, I saw an opportunity to transform them into powerful strategic tools. My role went far beyond a...
The beauty of these projects is not their size, it’s the freedom they offer. I can learn a new skill, test a new tool, or simply play with a style...
During my time there, I had the opportunity to design a series of window displays for their luxurious boutique on Hai Ba Trung Street in District 1. While the final...
In 2024, I returned to Tiniworld for 6 months as a project consultant for two brand-new Tiniworld concepts. Tiniworld AEON Huế (Candy Land) and Tiniworld PARC MALL (Jungle)
Stepping into the role of lead designer in 2022. I wanted to build on the existing foundation, not reinvent the wheel. But I also had to be honest with myself...
This experience, often focused on smaller, yet incredibly vital, tasks, provided me with profound insights. I learned the critical art of selecting and collaborating with printing partners, absorbing new techniques...
When brainstorming concepts for Valentine’s Day in 2023, I knew that tea was the perfect ingredient for a breakthrough blind dating event.
The goal was to create quarterly reports that looked deceptively simple but incredibly professional and easy for readers to digest. The information needed to flow logically, allowing the audience to...
Working with Hilton Saigon as their tea supplier has given us invaluable opportunities to learn and refine our services. Beyond the initial training sessions, our team works closely with the...
The topic of the day was a perfect match for the setting: Chinese Dim Sum and Tea Pairings [Supplied by The Natural Leaf (Plantrip Cha, Plantrip Thé Des Arts)]. We...
For us, that honor came when our very first press-featured project was not a client's commission, but our own family home. The story was beautifully captured by Ms. Thiên Thuỷ,...
Our very first project was for the family of Mr. Quy, and I'm incredibly grateful to my dear old colleague and friend, Ms. Phuong Dung (his daughter), for trusting our...